As a tech entrepreneur with a passion for engineering, I specialize in creating innovative hardware and software solutions from the ground up. Currently, I lead Wasteless, an impact-driven FinTech company dedicated to reducing food waste in supermarkets by optimizing markdowns on perishable items. Previously, as CTO at Weissbeerger, I played a pivotal role in transforming the beer industry through IoT and big data innovations, guiding the company from its early days to its acquisition by AB InBev.
My expertise lies in steering startups through their formative stages—from ideation and building winning teams to developing proofs-of-concept, securing funding, launching live products, and scaling operations. Beyond the tech realm, I invest in traditional businesses, build cool staff with my kids, participate in off-road car rallies, climb mountains, and express my creativity as a studio and stage bass player.

Wasteless AI is an AI-powered profit optimization solution for supermarkets that aims to double retailers’ profits. The company generates revenues for supermarket chains by optimizing their markdowns and preventing their food waste. The company’s AI-powered markdown optimization engines enable retailers to dynamically price items based on their expiration dates.
The solution ensures that the optimal markdowns are applied to an item, only if and when it is needed. Wasteless has hard evidence of an incredible 10x-20X ROI, depending on the covered assortment. READ MORE

the journey
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WeissBeerger
(Aquired by AB InBev)
End-to-end innovative design and R&D management for an IOT and BigData solution used by Mega-Scale breweries. The product combines robust system engineering and complex software architecture for both hardware and software.

SILVI
SILVI developed retail analytics solutions for retail stores. The company built image processing engines and business semantics wisdom for brick and mortar shops. SILVI sold its platform to some major retails customers, mainly in EMEA.

Logic Industries
Logic Industries was a mammoth Homeland Security (HLS) provider with expertise in solutions for oil fields and other critical assets including safe-city projects, transportation, borders defense, and natural disaster prediction and alert.

XSIGHT SYSTEMS
Xsight systems developed an edge technology for Foreign Object Debris (FOD) detection and runway situational awareness on airports runways. Xsight dual head sensor is based on both advance optical technology and 76.5Ghz radar transceivers. READ MORE

TRANSTECH
Transtech control developed aviation systems and deploy it in over 160 large airports around the globe during more than two decades. Transtech had developed the Intelligent Airport® that combined advance airfield lightning control with aircraft traffic management (ASMGCS).

NSC
NSC was the first to develop hardware and software speech recognition engines for voice messaging systems and web portals. It was too early for those ideas to hold on during 2001 and the company has to cease its operation after 2 years of intensive edge development.